WHY MODERN TIMES?

The first time Charles Chaplin watched a "Sound Film" he knew it was the future of cinema. Modern Times, marvelous film, is his record book about that moment, a before and after, a turning point from which the seventh art would never be the same. In the same way, first time I saw in Youtube a video called "30 story building built in 15 days" I likely felt as Charlie about talking pictures, new times have come in Construction Industry, so this business will never be the same anylonger.

Charlie was likely afraid at first, which is natural when you live so quiet and suddenly winds of change blow around this world, where you felt so sure and comfortable. And that's exactly how I got horrified when watching "30 story building built in 15 days". I asked my self: How can we compete with that?; the chinese company that made it can go to any country in the world and humillate the biggest contractors working there: are these chinese firms the new masters of construction industry?

The answer is may be, but there is always something we can do and nobody knows better than Chaplin, that's is exactly what he does in his great movie. He started his career in 1914 and got success very soon, turning into the authentic king of silent film, nobody appealed more people than him and nobody earned more money than him, he was simply the best. But in Modern Times (1936) there is a wonder, during the last five minutes we can hear, finally, Charlie Chaplin's voice, the voice hidden for more than twenty years.

What Charlie tells us is adapt you to new times, don't stay in the past although many people is going to do it. Great silent film stars such as Buster Keaton and John Gilbert couldn't pass this change of ages, they decided to stay into the silent movies and were forgotten soon.

The great change that is threatening Construction Industry Establishment these days is called Globalization, and it is shaking everything not only Construction, which is like a truck: either you get on it or you will be run down by.

Posts in this blog will think over how we can adapt to these modern times, risky times, but plentiful of opportunities too.